Samsung is overall leading Apple in searches worldwide. Apple beat Samsung in searches when released iphone 8 and X worldwide. United States Apple is barley in front for Samsung in searches. Apple is beating samsung in China. The spike between end of March and start of April was because Samsung released Galaxy 8s. Black friday at the end of November caused spikes in both Apple and Samsung searches. Christmas and Hanukkah over lapped at the end of December 2016 causing another spike in searches for Apple and Samsung. China did not experience theses spikes because of cultural differences like America. China and America both saw massive spikes after the product release during September of 2017.