Apple tends to be the more popular search term in the United States. Both Apple and Samsung saw a spike in searches during black friday and Christmas. Apple during its product presentation, saw a massive spike in searches in America compared to the rest of the world. Even though Samsung is relatively close to Apple in searches, Apple is consistently more searched in the United States.
California pretty much follows the same search pattern as the US. The difference is that there is a bigger gap between Apple (more searched) and Samsung. California follows the same search spikes during Christmas, Black Friday, and the apple product release in september. Apple seems to be consistently more popular than Samsung in California.
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